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A guide written by Lasse Flagstad, COO @ Buro Ventures
Want my help growing your b2b business? Read about our group on this link.
https://buroventures.com/tracking/close-deals-in-linkedin-dms.html
Alright, let’s cut to the chase.
This guide will make you close deals in LinkedIn DMs - without being another cringe-worthy salesperson.
No spam. No awkward cold pitches. No “let’s explore synergies” nonsense.
Instead, we’re flipping the script. We’re turning cold DMs into warm inbound leads by giving away insane value first.
This isn’t some spray-and-pray outreach play. It’s a structured system that builds trust, sparks real conversations, and naturally leads to closed deals.
So if you’re ready to stop being ignored and start making LinkedIn DMs actually work for you…
Read this and your life will forever be changed…
(probably not, but you’ll make more money at least)
Before we get into the tactics, let’s get one thing straight.
Why does leading with value matter so much on LinkedIn?
Simple - because nobody logs in thinking, “I hope someone cold pitches me today.”
LinkedIn is a library, not a marketplace.
You’re not there to shove books in people’s faces - you’re handing them out for free.