PS: To extract max value from this guide, open the linked resources when refered to.

Want my help growing your b2b business? Read about our group on this link.

https://buroventures.com/tracking/60-anti-ai-guide.html

You know what LinkedIn lead magnets are great for?

Wasting your time.

They’re either sleep-inducing eBooks that feel like punishment or 40-minute webinars nobody actually watches. Most of them might as well come with a disclaimer that says:,

“We spent all this effort creating something you’ll never read.”

But here’s the thing - B2B leaders don’t have time for that nonsense. They’re already stuck in an endless game of tag, chasing down leads like they’re trying to catch OJ in a car chase. Meanwhile, they’re sitting there wondering why they’re working harder but not getting anywhere.

So what do they really want?

1. A solution to their specific pain points. Whether it’s fixing churn, streamlining operations, or scaling their results, they’re not looking for generic advice - they want clear, actionable fixes.
2. Quick and simple answers. Nobody has the patience to sift through a wall of text or sit through another drawn-out webinar. They want the TL;DR version that helps them move forward fast.
3. Confidence in you as the expert. They want to feel like you understand their challenges and have the tools to guide them. It’s not about selling, it’s about making them trust you enough to say, “Let’s do this.”

Here’s the twist - most guides fail because they feel robotic, like they were spat out of ChatGPT in two minutes. This one doesn’t just avoid that, it flips the script.

I do use AI, but not the lazy, copy-paste way. We use AI to make it sound human - to organize your ideas, keep your voice intact, and let your personality shine through. The result? A guide that’s raw, real, and packed with your words, your humor, and even your memes.