A guide written by Lasse Flagstad, COO @ Buro Ventures
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https://buroventures.com/tracking/b2b-cheat-code.html
Most people overcomplicate B2B marketing.
They chase new tactics, burn time testing things that don’t work long-term, and then wonder why they have no pipeline.
This guide is here to fix that.
What you’re getting is a full breakdown of how to set up a marketing ecosystem that runs like an infrastructure.
Instead of spending your life tweaking things that barely move the needle, you build a system once and let it do the heavy lifting.
It’s like setting up a gym routine that actually works—you don’t need a new workout every week, you just need to show up and let the process do its thing.
The whole thing is designed to be modular.
The top-of-funnel (how you bring in leads) is flexible—you can swap in different strategies like LinkedIn content, outreach, paid ads, cold email, whatever works best at the time.
The middle and bottom of the funnel? That’s standardized.
You build it once, and it keeps working in the background, automatically nurturing and converting leads.
No more chasing every shiny object that pops up on LinkedIn.