A guide written by Harald Roine (CEO @ Buro Ventures), together with strategic board
Want my help growing your b2b business? Read about our group on this link.
In the wild world of B2B marketing, navigating the media maze can feel overwhelming. You’ve got your Paid channels, Owned spaces, and Earned mentions.
Yet, not one really talks about them.
But why does it matter?
This guide breaks it down for you in a way that’s easy to digest. Think of the POE media model as the ultimate toolkit. We’re going to transform those channels into actionable steps that you can implement today. Using Paid, Owned, and Earned media in sync isn’t just smart—it’s essential.
Here’s why:
When these channels work together, they amplify each other. You generate awareness with Paid ads, drive engagement through Owned content, and earn trust with Earned media coverage. It’s a powerful trifecta.
We’ll explore the fundamentals. What each channel means. How they connect to your customer’s purchase journey. But it doesn’t stop there.
We’ll share evaluation techniques to assess what’s working. Tactics tailored to your business needs. And let’s not ignore the hurdles—you’ll learn how to tackle those too.
Because understanding the POE media model is your first step toward driving real growth.
https://buroventures.com/tracking/poe-model.html
We’re diving into the nuts and bolts of the POE media model. This isn’t just theory—it’s about understanding how these channels work. Together.
So, what are these channels?
Let’s start with the basics.