A guide written by Lasse Flagstad, COO @ Buro Ventures
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HOW TO USE THIS GUIDE:
You’ve probably tested most of the tactics.
Cold DMs, content frameworks, “book-a-call” funnels, AI automations with 17-step sequences.
I’ve done it too. Some of it works. Most of it burns out.
But this year, something shifted.
I stopped trying to “convert” people…
And I started caring more than anyone else in my market.
Clients didn’t just show up.
They chose me. Referred me. Stayed loyal. Paid premium.
And not because I had the best funnel - but because they felt something.
That’s what this system is about.
Most B2B sales systems are designed to extract value.
Mine is designed to give it away.