A guide written by Harald Roine, CEO @ Buro Ventures

👉Learn how I can help you grow your B2B business.

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A Personal Note

Since 2011, I’ve built and consumed dozens of B2B guides, playbooks, and templates. While each piece added value, I often found myself asking:

“Am I leaning too heavily on tactical tutorials and missing the bigger picture?” ”Do we have one-off assets everywhere but lack fully automated, strategic systems?”

That’s why I created this framework: to give us a simple, consistent way to see where our content lives, identify gaps, and chart a clear path forward. Think of it as a content GPS - guiding you toward a balanced, comprehensive library that fuels both immediate wins and long-term growth.

Now, let’s dive in...

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[https://buroventures.com/tracking/The B2B Content Strategy Matrix.html](https://buroventures.com/tracking/The B2B Content Strategy Matrix.html)

Why Use a Content Matrix?

• Holistic Visibility: Instantly see the balance (or imbalance) of your content across strategy vs. tactics and single assets vs. continuous systems.
• Gap Identification: Pinpoint under‑served areas—so you know exactly what type of content to create next.
• Prioritization & Roadmapping: Focus your resources on the content quadrants that drive the greatest strategic impact.
• Continuous Improvement: Maintain a living audit—every new guide gets plotted, keeping your library cohesive and comprehensive.

By the end of this guide, you’ll have both a playbook for manually scoring and visualizing, and a system prompt to automate categorization at scale.

Step 1: Understand the Two Axes

1. Strategic ↔ Tactical (X‑Axis)

Definition: Measures level of abstraction and planning horizon.

Why It Matters:

• Strategic content equips your team with a mental model—they know why they’re creating something.